Podcast

Podcast

Simple Wins

Simple Wins

Adam O'Leary

Adam O'Leary

About

Welcome to Simple Wins the podcast for all the content you really need in Business.

Featured Episodes

Featured Episodes

How to Push Through Your Business Plateau with Kenneth Wyche

Business

Business

Business

Simple Wins

Are you a B2B founder feeling stuck, burned out, and overwhelmed because your business has hit a plateau? You're not alone. When you reach a major milestone, like your first million, it's easy to lose the visionary leadership that got you there. In this powerful episode, we sit down with entrepreneur and thought leader Kenneth Wyche to talk about the simple wins you can implement today to reignite your drive and achieve your next level of success.

Kenneth dives into why focusing solely on financial goals can lead to stagnation and how shifting your focus is key. He also unpacks the critical role of team alignment and how to foster mindset growth not just for yourself, but across your entire organization.

You’ll discover how to:

  • Identify the underlying cause of your business plateau and regain momentum.

  • Cultivate organizational development by optimizing existing processes for efficiency and profitability.

  • Ask the right questions to ensure true alignment between team members and company goals.

  • Shift your focus from purely financial goals to developing a new vision for your business's future.

Kenneth Wyche, author of the award-winning book Get Your Mind Right, shares his expertise in psychology, business, and personal development to bring a fresh perspective on success.

Make sure to go visit Kenneth Wyche at lifewithken.com

If you enjoyed this episode, please consider leaving a 5-star rating.

Listen

16 min

How to Fix Content Chaos with Benjamin Ard

AI

AI

AI

Simple Wins

Are you tired of the content chaos buried deep inside your Google Drive, wondering why your marketing and sales teams aren't using the material you create?

In this episode, we sit down with Benjamin Ard, co-founder of Masset, to deliver a simple win you can implement today. Benjamin reveals how to move beyond horizontal storage platforms and solve the painful problem of B2B content management to drive massive growth in content usage and close rates.

You will learn:

  • Content Management: Why traditional storage platforms like Google Drive are where your B2B content goes to die and how to fix it.

  • AI Integration: How AI can simplify the labor-intensive process of organizing, indexing, and making your content searchable across terabytes of data.

  • Privacy & Security: The essential steps Masset takes to ensure privacy (like SOC 2 compliance) and how to assign permissions to your C-suite and employees.

  • ROI of Content: How to track the actual impact of your content on closed deals, seeing a potential 4x increase in content usage, and saving your business $8,300 per employee in wasted time.

Benjamin Ard is an experienced B2B SaaS co-founder who noticed a critical gap in content collaboration and alignment while scaling a company from Series A to public. He shares his story of creating a solution that gives content the seat at the table it deserves.

Make sure to go visit Benjamin at getmasset.com

If you enjoyed this episode, please consider leaving a 5-star rating.

Listen

15 min

How to Use Video Content on LinkedIn with Justin Vajko

Marketing

Marketing

Marketing

Simple Wins

Are you a founder paralyzed by overthinking your content or struggling to get warm leads from your social media efforts?

In this episode of Simple Wins, we reveal the power of video content and how to use it on LinkedIn to get your ideal B2B buyers' attention. Our guest, Justin Vajko of Dialog With Us, breaks down exactly how entrepreneurs can cut through the noise and start building trust with prospects before the sales call. We dive deep into:

  • LinkedIn Profile: The critical elements of a 'winning' LinkedIn profile, including banner, headline, and the underused featured section.

  • Content Strategy: Understanding the Top of Funnel, Middle of Funnel, and Bottom of Funnel framework to create a healthy mix of content that educates and converts.

  • Video Hooks: The secret to creating valuable, succinct video content that sticks in your viewers' minds and what separates a great video from a boring one.

  • ROI of Video: What realistic results and lead quality you can expect when you consistently put out video content on LinkedIn.

Justin Vajko has helped entrepreneurs share their expertise on video the easy way—no prep, no scripts—just a simple conversation with an expert producer.

Make sure to go visit Justin at dialogwith.us.

If you enjoyed this episode, please consider leaving a 5-star rating.

Listen

17 min

How to Build a Scalable Business to Exit, Jason Sisneros

Business

Business

Business

Simple Wins

Are you a business owner thinking about a strategic exit? Every founder leaves their company eventually—the real question is how you exit.

In this episode of Simple Wins, we sit down with "The Architect," Jason Sisneros, to reveal the concrete steps you can take today to build a scalable business that buyers will fight for.

Jason, who has 26 successful exits under his belt, walks you through the M&A process from the buyer's perspective so you can control the price, timing, and terms of your sale. Stop fighting fires and start building your business for the closing table.

Here’s what you’ll learn:

  • Understanding Your Buyer: Learn why you should identify 4-5 potential buyers (like private equity firms) and build your company specifically for them.

  • The Four Pillars of Sale Readiness: Jason breaks down the four critical areas buyers scrutinize: relationship to customer, clarity of finances, management team, and your exit plan.

  • Becoming an M&A Expert: Understand why you, the founder, must become an M&A expert to avoid a painful, dictated sale and ensure you get top dollar.

  • The Exit Timeline: Discover why it takes 18 to 36 months to prepare for a successful exit and why the best time to start building is right now.

Our guest, Jason Sisneros, is a business strategist and investor who helps entrepreneurs build scalable, sellable businesses through his company, Built2Exit.

Make sure to go visit Jason at builttoexit.biz

If you enjoyed this episode, please consider leaving a 5-star rating.

Listen

15 min